Operational modules for food & bev manufacturers
Tanel runs ordering, route planning, pricing, production, and invoicing for DSD and frozen food & beverage makers. Adopt the modules you need, plug them into the systems you keep, and let tanel run your most expensive operational tasks.
We embed an engineer directly with you until it’s right.
Data + Agentic AI
Ask questions over your production data.
Tanel's built-in analytics chat answers in plain English, with charts built from your live orders, products, and routes.
Top products by revenue — last 30 days
Net revenue, USD millions
Sourdough loaf led at $9.8M — up 12% on May. Your top five SKUs drove 63% of last month's $52.3M in revenue, with Brioche buns close behind at $8.1M.
01Ordering
Order calendar, standing orders, and an AI Agent that cross-sells
- Self-service ordering ≈ +15% revenue
- Reduce labor costs, mistakes, and churn
- Order calendar lets customers plan in advance
- Standing orders provide predictable demand
- AI Agent that can cross-sell and upsell based on new products and instructions
02Routing & Delivery
See every route. Shorten it. Run it from a phone.
- Every customer on a live map, color-coded and filterable by route
- One-click stop-order optimization — no per-stop or per-route fees
- Drag to resequence; drivers get the new order instantly
- Runs on any phone — no app store, one-tap Google/Apple Maps navigation
03Products
Launch a product. Put it in front of every account.
- One catalog for every SKU — units of measure, case packs, shelf life, and storage in a single master
- Launch new products and feature them in the ordering portal, in front of your whole account base
- Cross-sell and upsell — suggest complementary and frequently-paired items right at order time
- Target a launch by route, segment, or account — push it to the customers most likely to buy
Cross-sell with
04Pricing
Every customer's price, handled.
Stop hunting through spreadsheets for who pays what. Base lists, negotiated overrides, tiers, and volume breaks live in one place — with an approval trail and margin visibility on every change.
- Effective-dated base price lists for scheduled changes
- Per-customer negotiated pricing with an approval workflow
- Named discount tiers and volume break pricing
- AI pricing recommendations from your cost and market data
05Invoicing & analytics
Books that close themselves.
The moment a delivery is confirmed, Tanel invoices the actual quantity, applies return credits, and posts to AR. Statements, aging, and waste analytics are waiting for you in the morning — no midnight reconciliation.
- Invoices generated at delivery on actual quantities, not ordered
- Statements, AR aging, and automatic credit holds
- Returns post as credit memos the same day
- Waste and stale-rate analytics by customer, product, and route
Integrations
Plugs into the systems you already run.
Tanel sits at the center of your operation. It can input or output data to whatever other systems you use. Email, spreadsheets, Legacy ERPs, and more.
How it works
Set it up once. Customers order, drivers deliver, you see everything.
- 01
Staff
Stock the catalog, draw the routes
Add products with units, pricing, and cutoffs. Build delivery routes and sequence the stops on the map.
- 02
Customers
Sign up, get routed
Open signup and a quick business-details form. Staff approve and drop the account onto a delivery route — they can order the same day.
- 03
Staff
Set each customer's price
Named tiers and volume breaks, or a negotiated price per account with manager approval. Every order bills at the right number automatically.
- 04
Customers
Schedule orders ahead
Standing orders repeat on a set schedule; manual one-offs cover the rest. Per-category cutoffs lock each day's demand.
- 05
Drivers
Pack and deliver from the app
Per-route pick lists and reverse-order loading, then turn-by-turn navigation. Deliveries confirmed at the curb on the driver's phone.
- 06
Management
Watch the whole line
Ask Tanel in plain English and get charts off live orders, products, and routes. Build no-code workflows and sync to the ERP you already run, like Dynamics 365 Business Central.
Book a demo
See your operation in Tanel.
Grab a time and we'll walk you through the platform with your own workflow. Prefer to write first? Tell us what you're looking for and we'll come prepared.
Book a demo- A walkthrough with your own routes, products, and pricing — not a canned demo
- Built for Enterprise DSD & Frozen bakeries, snack, and beverage manufacturers
- Bring your current stack; we'll show which modules integrate or replace what
Contact
Begin a conversation.
Tell us a little about your goals — we reply personally.